The Story of Little GUDU

You know gugugaga. The chubby penguin that took over the internet — music, reaction videos, memes, art. It's everywhere. And that's the problem: as fans searched "gugugaga penguin toy" and saw the same plush over and over, something was missing. A version with personality. One that felt alive.

That's how Little GUDU was born.

From inspiration to something original.

Little GUDU started as a doodle — explorations of warmth, joy, and the gugugaga aesthetic. We experimented with new details, added personality, and kept pushing until he wasn't just "another version." He was his own character.

We gave him two red stars in his hair — his signature. A red knitted scarf with a tiny heart — so he always looks warm and cozy. And a face filled with careful hand-embroidery — eyes that twinkle with real soul, a blush that makes him look alive, and a tiny smile that never fades. He's the happiest little penguin you'll ever meet.

Everything you see on Little GUDU is designed. Not borrowed. Not factory- copied. Our colors, our proportions, our stitching, our eyes — every element was chosen deliberately to create a plush that feels like it has a heart.

A character. Not just a plush.

The GUDU family is a growing world of characters. Little GUDU is the always-happy one — curious, sweet, content with life. He's the one who sits on your desk and never judges. The one who fits in your bag when the bus is late and you need something soft to hold. The one who works for snacks and asks for nothing in return.

We're building characters, not commodities. Little GUDU is our first step, and we've poured everything into him.

A gugugaga plush. But different. Because we made it that way.

At Merrys, we believe that small things can bring big happiness. We poured countless hours into refining every stitch, every blush, and every twinkle in Little GUDU's eyes — because we knew he wasn't just going to be a plush. He was going to be a little soul who sits on someone's desk, rides in someone's bag, and finds a permanent spot in someone's heart.

Welcome to the family. 🐧❤️